About Fractional Firm Advisors
Former BigLaw executives helping firms scale
We place seasoned big law operators into midsized firms where they become a part of your leadership team. From finance and operations to people and innovation, we help build the structure and accountability needed for growth.
Our Team
Experienced Executives, Ready to Work Inside Your Firm
Every member of our team has held senior leadership roles inside law firms or professional services organizations. When they join your firm, they bring decades of practical, hands-on experience with them.
Lori Simmons
Principal & Founder
Lori is a Wharton MBA who has served as COO and Director at leading AmLaw firms, including DLA Piper, Hogan Lovells, and Dentons. She has worked closely with managing partners on financial and operational strategy, driving modernization and 20%+ revenue growth. She founded FFA to bring big-firm leadership to firms serious about their future.
Jeff Marquis
Principal
Jeff is a CPA, CFA, and Harvard-trained finance leader who has reengineered financial teams for law firms, hospitality companies, and e-commerce organizations. He brings operational rigor, technology fluency, and a builder’s mindset to every engagement, delivering financial leadership that supports disciplined, confident growth.
Perry Owen
COO/CFO
Perry is the retired CFO and former member of the Leadership Cabinet at Bricker Graydon LLP, where he oversaw firm finances and operations. His career spans more than 30 years, beginning at Ernst & Young and including senior roles at PricewaterhouseCoopers. He graduated Summa Cum Laude from Ohio State’s Fischer College of Business.
Zerrick Bynum
CFO
Zerrick is a C-level finance executive with over two decades of experience in corporate finance and investment banking. He holds a B.S. in Electrical Engineering from Stanford and an MBA from Harvard. He specializes in cash flow optimization, financial risk management, and capital structure improvement for privately held service businesses.
Ben Madden
CHRO
Ben brings over 20 years of senior HR leadership experience. Most recently, he led a fivefold workforce expansion at The Ambit Group and played a key role in the company’s successful sale in 2022. He holds PHR, SHRM-CP, and Agile HR certifications and earned his M.S. from American University.
Richard Piotrowicz
CFO
Richard is a financial leader whose career includes 12 years as CFO of an AmLaw 100 firm. He brings broad expertise in finance, accounting, tax, systems, and strategic planning, and partners closely with managing partners to align financial management with business goals.
Our Story
Built by People Who Have Run the Business Side of Law Firms
Fractional Firm Advisors was founded by a law firm executive who built her career inside sophisticated firms, serving in operational and financial leadership roles at DLA Piper, Hogan Lovells, and later as Executive Director of a midsized firm. In those roles, she helped build the infrastructure that allowed those firms to operate at a high level.
Midsized firms face challenges as complex as those of much larger institutions, yet many don’t have the executive bench or budget to support full-time C-suite hires. Managing partners often get pulled into operational responsibilities, or critical functions fall to capable people who may lack the specialized knowledge the moment requires.
She saw firsthand how quickly a firm could change when an experienced leader stepped in. Even on a fractional basis, the right expertise brought clarity, accountability, and momentum.
Fractional Firm Advisors was created to make that level of leadership accessible – delivering part-time cost with full-time impact.
Our Mission
To ease managing partners load and strengthen firm performance through seasoned financial, operational, and talent leadership structured for their size and stage of growth.
Our Vision
Every firm, regardless of size, has access to experienced executive leadership that enables sound decisions, strong operations, and sustainable growth.
What Makes Us Different
How We Work With Law Firms
Our team comes from sophisticated firms where operational excellence, financial rigor, and accountability are expected. When we join your firm, we integrate into your leadership structure and help raise the way the business runs.
Deep Experience Inside Law Firms
Every member of our team has held senior financial, operational, or HR leadership roles inside law firms or large professional services organizations. We understand realization rates, partner compensation structures, lateral hiring costs, and the operational decisions that affect all of them.
Embedded in Your Firm, Accountable to Your Partners
We do not hand off a deliverable and disappear. We integrate with your existing leadership, work alongside your staff, and build the trust that meaningful change requires. Our clients treat us as members of their leadership team because that is how we show up.
Focused on Outcomes Your Partners Can See
Every engagement begins with a clear understanding of what you are trying to achieve. We establish measurable goals, report progress in plain language, and adjust our approach as your firm’s needs evolve.
Structured to Fit Your Firm
Whether you need a fractional CFO two days a week, interim COO support during a leadership transition, or a CHRO to build out your HR function from scratch, we design each engagement around what your firm actually needs.
What Our Team Brings to Your Firm
100+
Combined Years of
Executive Leadership
$1B+
In Firm Revenue
Directly Managed
AmLaw
100 Firm
Experience
20%+
Revenue Growth
Delivered
6
Professional
Certifications Held
Why This Matters
Operating Without the Right Leadership Can Be Costly
In many midsized firms, performance pressures emerge gradually. A compensation approach may go years without review, financial reports provide limited insight, HR remains reactive, and operational inefficiencies persist.
Our executives know how to spot and address these issues. Without consistent leadership attention, they tend to compound.
We give your firm the focus and experience it needs, at a cost aligned with how you operate. Our leaders have done this work before and are ready to contribute from day one.
Start With a Conversation
Schedule a confidential 30-minute call with our team. We will listen to where your firm stands today, what challenges you are facing, and whether a fractional engagement is the right fit.